If you only focus on one channel you will miss a lot of opportunity, but if you spread yourself too thin across too many channels you risk diluting your message and having no impact at all. E7: What is your #1 piece of advice to keep in mind when starting your own business? I am also hugely inspired by Trinity Mouzon Wofford, founder of Golde. Introducing Bill Baker, founder ofConsonant Skincare, based in Toronto. Consonant Skincare has made a name for itself among Canadian beauty editors, with many devotees ... founder and owner of Consonant Skincare. By Deidra Barton “What goes on your body, goes in your body,” is the Consonant Skincare team’s philosophy when it comes to beauty products. We talked to founder Bill Baker to find out more about how he is working to change our perceptions of natural skincare. To that end, I wouldn’t change a thing. Consonant Skincare - - Rated 4.5 based on 24 Reviews "Thank you, Bill and Kristina for your thoughtfulness. With respect to resources, the most important is money. Then drug stores got into the game which was a good thing, because competition helps consumers. See our, Why Women Skip Meals to Save Up for Beauty Products, Proenza Schouler collab for MAC Cosmetics, Consonant Ultra Moisturizing Organic Face Cream for Dry Skin. Consonant Organic Foaming Face Wash, $18. Consonant Ultra Moisturizing Organic Face Cream for Dry Skin It’s no secret that supporting local and up-and-coming Canadian brands is a passion of mine, but over the years I’ve come to realise a few things: Not every local brand is great, not every local brand will succeed, and not many local brands will survive beyond their first year of business. Conventional wisdom says you can’t have it all, but Consonant Skincare’s Bill Baker is proving otherwise. Since Bill just opened up his third brick and mortar Consonant Skincare location in Toronto, this time on West Queen West (just a hop, skip and a jump from Trinity Bellwoods), I couldn’t think of a better person to interview for our latest #FounderFiles feature. Occupation: Founder and CEO of Consonant Skincare Twitter: @ConsonantCEO. Leur efficacité est éprouvée! Typically, good marketing programs aren’t free, but at the same time, they don’t have to be expensive. Edit Seven: Tell us about your brand, what do you do? Q: Can you briefly describe your business, including when it was founded, its goals, and why you chose to locate where … We won’t even have any products for sale in the front part of the store. Press alt + / to open this menu. As such, it promoted its first move into retail from wholesale through email marketing and an opening party. Whether it is from a supplier you want to work with or from a customer you want to sell your products to. It can be challenging, it can be frustrating, and it will probably take a lot longer than you think. You've 100% seen Toronto-born hairstylist, Marc Anthony's, hair products on shelves at Shoppers Drug Mart. The founder of natural skin-care line Consonant Skincare, Bill Baker, opens up his kit to The Kit so we can take a peek inside to see what products he uses. I start with a fresh blade every Monday. Sign Up. Check... Jump to. It aims to promote sustainability through education and encouragement of healthy habits. There are never guarantees that any given marketing program or promotion is going to make the cash register ring, but if every program is structured to add names to your email list, that is a measurable (and meaningful) ROI. Bill prefers the four titanium blades on these razors to give a smooth shave and the reverse edging blade to trim facial hair. So, how do you go to market? I’m a dog owner, so rain or shine, hot or cold, I’m out walking my dog. In the spirit of natural beauty, we searched through Bill’s kit to see which skin-protecting staples he packs with him. For latest in fashion and beauty, pick up a copy of The Kit’s print edition found inside The Toronto Star on Thursdays, and The Vancouver Sun, Edmonton Journal, Calgary Herald, Ottawa Citizen and Montreal Gazette on Saturdays. @welldotca congrats on the opening of your 1st bricks and mortar store! He swears they don’t call it “liquid gold” for nothing. Whether that is accounting or acting, running a business or running a race. BB: It goes without saying you will hear “no” a lot when you start a new business. Our new store on Queen Street West in Toronto will allow us to make good on this promise, and to deliver everything you need to discover your best skin all in one place. mind. When Consonant opened its first store in Toronto seven years ago, it did so on a shoestring budget, says William Baker, president and founder of Consonant Skincare. I don’t just plan to go to the gym, I make an appointment to meet someone there. Often times, you see a brand, product or idea abandoned early on once the realities of what it will actually take to grow and succeed (especially to become a viable business) really set in. Bill’s tip: “Shaving cream can eliminate friction for über sensitive skin. She is beyond incredible. In Canada Consonant Skincare is widely available at both online and offline retailers, including our own consonant.com website and our own bricks and mortar stores in Toronto. Success begets success, and with more success comes more work. Facebook. Consonant Skincare products are also award-winning, clinically proven and high performance. Consonant Skincare’s value proposition could see it expand its base of stores well beyond the Toronto market — with prices that are mid-range and quality that is unmatched, the brand anticipates gaining and maintaining loyalty by supplying exceptional products in friendly, attractive retail spaces. It will be all about discovering the products, testing them and maybe taking some samples home to try. Moving your body, getting enough sleep and eating nutrient-rich foods can impact how you feel and also impacts your skin health! Consonant is a Canadian skincare line that carries everything from sunscreen, to serums and face masks. E7: As company based in Canada, do you have international goals and why? BB: We like to say Consonant Skincare is for people with skin. But in our new store, customers will have an experience. And that is what is most special about our products: they’re healthy AND they work! Craig Patterson, now based in Toronto, is the founder and Editor-in-Chief Retail Insider. E7: Tell us about your new retail concept on Queen West? Second, the number of competitors has exploded. The location and timing of the pop-up was key, says Bill Baker, founder and CEO of Consonant Skincare, pointing out that he wanted to target high-earning professionals who could afford the “luxury” skincare item during the time they would need it most (a.k.a. But it helps me blow off steam and it keeps me sane. This Toronto-born brand is completely natural and therefore good for your body. Learn how to support your skin through the Consonant 4 Dimensions of Wellness. There is also the opportunity to build a national brand relatively efficiently. I’m going to share at not-so-well-kept beauty editor secret: on most days, we have a flood of products spilling over our workspaces. It is extremely dry, prone to sun damage, and very sensitive. I see myself as a generalist who knows a little about a lot of things; so I gravitate to experts who know a lot about a specific thing when I’m looking for mentoring. When Consonant opened its first store in Toronto seven years ago, it did so on a shoestring budget, says William Baker, president and founder of Consonant Skincare. Baker launched Consonant in 2009, after his struggle with dry skin and eczema left him inspired to open his own skincare company. Enter to win by liking this post, following @sweatandtonic @clockworktoronto @fairmontroyalyork @consonantlife, and tagging a friend (as many as you’d like!). Notify me of follow-up comments by email. From New York to Toronto, Carly has previously worked at CosmoGirl!, Jill Stuart and Michael Kors. Consonant HydrExtreme Like the Proenza Schouler collab for MAC Cosmetics, this next product is a best-seller product for good reason. BB: For inspiration I go to two very different places: nature and design books. They are for young people and mature people, women and men, all skin types and all skin colours. What is most important, is that they are engineered to deliver results. Now that she’s stepping out from behind the scenes to the front lines, keep an eye on Carly here for the inside scoop on runway news and beauty fixes. You will see and feel remarkable results from Consonant Ultra Firming Organic Eye Cream from the very first use. Bio: After more than 20 years working on the client and agency sides of consumer products and services businesses (including Bristol-Myers, AT&T, CIBC, Molson and Microsoft), Bill Baker was no stranger to positioning and branding Fortune 500 companies and their brands. I’ve made a lot of sacrifices to get Consonant Skincare off the ground. The location and timing of the pop-up was key, says Bill Baker, founder and CEO of Consonant Skincare, pointing out that he wanted to target high-earning professionals who could afford the “luxury” skincare item during the time they would need it most (a.k.a. ©Consonant Skincare Consonant HydrExtreme is my all-time favourite hydrating serum—I've raved about it on this website dozens of times! In fact, his Toronto-based skincare brand claims to offer 100 percent natural products which are also made in Canada. Learn about Skin + … Consonant products are known by beauty editors for their immediate results and healthy formulations. Name & Title: Bill Baker, Founder and CEO. But we recognize our award-winning, 100% natural clinically-proven skin is just the beginning when it comes to achieving your best skin; so we actively educate our customers about all the other factors that impact your skin: lifestyle, diet, nutrition and exercise. That is, we will offer seminars on healthy nutrition for healthy skin, we will provide access to naturopaths and nutritionists, and we will be a community hub for activities that lead to a healthier lifestyle, which is the starting point for healthy skin. Bill’s Tip: “A little of this molding paste goes a long way, and lasts a long time. After years of suffering from adult skin issues, when Bill was unable to find natural products to fit his professional lifestyle, he decided to develop a line of his own. But we recognize great skin is about more than just great skin care. The brand combines all-natural formulas with luxe packaging and effective results and its HydrExtreme® is a Canadian Beauty Innovation Awards Grand Prize Winner. BB: Buying online is very functional, and has become an almost commoditized transaction. Bill Baker, founder of Consonant, created a skincare line that keeps true to his philosophy – “What goes on your body goes in your body” – with a focus on natural and organic products. 1. Learn about Skin + Mind below. Founder Rose-Marie Swift's tale of discovering a high chemical load from exposure to cosmetics really struck a chord with me, and so I try to wear things with safe ingredients when I'm not testing. These early adopters were typically shopping for their personal care products in health food stores, which didn’t appeal to me. Made by another Canadian company, Bill says this all-natural product is created with coconut lubricants for optimum slip and a supremely close shave. Consonant Skincare ’s all-natural, made-in-Canada products are available now online at Sephora.ca . When it opened its second store in the city’s downtown core, it took more of an influencer and outreach approach. So we will only achieve our vision if we offer products that are more than just 100% natural, because natural only gets you so far. In fact, his Toronto-based skincare brand claims to offer 100 percent natural products which are also made in Canada. Occupation: Founder and CEO of Consonant Skincare Twitter: @ConsonantCEO. 0 intéressé(e)s. Partagez cet évènement avec vos amis. mind. Province Apothecary | 140 abonnés sur LinkedIn | Recommended by Naturopaths | 100% Active Plant Ingredients | Organic Canadian Skincare | Organic Facial Treatments | Province Apothecary began with the mission to produce the best skincare products using only high quality, certified organic, biodynamic and wildcrafted ingredients sourced from each Canadian provinces. BB: This isn’t always easy. No man-made water feature is more spectacular than Niagara Falls, no manufactured space compares to the Rocky Mountains and no artificial lighting can match the beauty of a sunset or the drama of a full moon. We make clinically proven, award winning natural skin care products and pair them with wellness tips to help you discover your best skin. Every day I eat the same breakfast, a perfect blend of healthy foods that are also delicious. I could listen to her speak for hours. Yes, it’s very hydrating, but not greasy at all. KMS California Hair Play Molding Paste Bio: After more than 20 years working on the client and agency sides of consumer products and services businesses (including Bristol-Myers, AT&T, CIBC, Molson and Microsoft), Bill Baker was no stranger to positioning and branding Fortune 500 companies and their brands. Consonant Organic Foaming Face Wash The road has been long and the climb has been steep. So this can make distribution a challenge, not just outside of Canada, but even within our own borders. There is no easy answer. Create New Account. See more of Consonant Skincare on Facebook. Consonant Skincare. Kristina Breckon, Consonant Skincare's VP of Marketing & Operations, talks about her personal employment journey, how it helped her become effective within Consonant, and shares what contributes to its longevity in the skincare industry. BB: I’m often surprised when I talk to entrepreneurs in the early days of their start ups and they haven’t given any consideration to marketing. “I like to say we’re skin care, not salad dressing,” says the line’s founder, Bill Baker. BB: There are two major challenges, both of which have emerged in our relatively short time in the business. La ligne de soins de la peau de Consonant n'a rien à envier aux marques les plus luxueuses. Bill Baker, founder of Consonant, created a skincare line that keeps true to his philosophy – “What goes on your body goes in your body” – with a focus on natural and organic products. 6. The greatest thing about Detox is that every once in a while, an ambassador (or sometimes even the founder!) BB: We have phenomenal products and we offer exceptional customer service, but what makes this business truly special is the remarkable group of people behind the products. Baker launched Consonant in 2009, after his struggle with dry skin and eczema left him inspired to open his own skincare company. We formulate award-winning, clinically-proven natural skincare products. Consonant skincare est notre ligne de cosméceutiques. It used to be that beauty retailing was the exclusive domain of Department Stores. Apply to towel-dried hair for shaping and dry hair for definition. E7: Do you have a daily or regular ritual you practice that you love? It’s also very thick, so wet hands before adding a dollop. What goes on your body goes in your body® BB: I admire anyone who has become a master of something. When you pair award-winning products with our care suggestions and expert-led wellness events, you can take your skin+care practice to … Email or Phone: Password: Forgot account? Passersby are invited to reach out and touch the brick, concrete and cracked surfaces they see daily, drawn in with subtle copy that says things like "If your skin feels as rough as…", … I don’t just say I’m going to visit my mom on the weekend, I make a commitment to a specific time and activity. or. That's why we partner with wellness leaders to bring you events to support your skin health through every dimension of wellness. Then I met the founder, Bill who is a super nice guy and I liked the brand even better. the tail end of a harsh Canadian winter). And thanks to technology, we have indeed become a global brand, having shipped our skin care to customers on every continent on the planet. BB: Since day one I have considered Consonant Skincare a global brand that originated in Canada. Some of our favourites? Cons: Increasingly, Canadian retailers are divisions of US or European mega-glomerates. Through my research I also discovered a nascent but growing movement of people looking for products without the harmful chemicals. Photo cred – @xoxo_biancacanales. Consonant Skincare. Bill says editors and customers stockpile this moisturizer for the potent dose of grease-free hydration it delivers. But you have to remember, no doesn’t mean “no”, no means “not now”. 4. Log In. She is the only person I've heard of in the beauty industry who understands the dangers of rancid polyunsaturated oils , and I also just think she has amazing taste in colour and texture. It is about healthy nutrition and a healthy lifestyle. I did lots of research and was shocked to discover the conventional products I was buying to get relief from my problems were actually causing my problems. New week, new razor.”, RELATED READ: The Potent Power of a White Smile. A lot of our customers with normal and combination skin love it too.”. We believe Consonant Skincare can live at the foundation of every person’s skin care regimen. Consonant Skincare. 39 min; DEC 6, 2019; Lisa Young - The Common Good General Lisa Young - The Common Good General. ©Consonant Skincare The fortress of moisturizers and hair oils I’ve unknowingly built around my desktop, plus the stack of […] #FounderFiles: Meet Bill Baker The Founder of Consonant Skincare By Gracie Carroll It’s no secret that supporting local and up-and-coming Canadian brands is a passion of mine, but over the years I’ve come to realise a few things: Not every local brand is great, not every local brand will succeed, and not many local brands will survive beyond their first year of business. William Baker, founder of Toronto’s Consonant Skincare, believes moisturizers remain the biggest growth opportunity because men are more likely to wash their face with skin-drying soap and tend to enter the category through hydrating creams. E7: What is a challenge you’d tell future entrepreneurs in the skincare business to prepare for? But if I’d have known then what I know now about the challenges I was going to face, I’m not sure I would have gone for it. We believe that great skin is made even better with healthy habits. (A great problem to have!). Marc Anthony. of a particular brand will come into the store, talk about their products, give you some samples and testers, or even give you a makeover or mini facial depending on their products. E7: What have been some of the pros and cons of building your business in Toronto/Canada? And that’s why I love what I do; because, even during the toughest times of building the business, I remembered that our products actually make a meaningful difference in the lives of our customers. Nothing beats natural for capital I inspiration. Being an entrepreneur may sound desirable and cool, but true #entrepreneurlife is extremely hard work that’s both difficult and challenging. The brand combines all-natural formulas with luxe packaging and effective results and its HydrExtreme® is a Canadian Beauty Innovation Awards Grand Prize Winner. But now, it seems everyone is in the game: you can buy beauty at department stores, drug stores, specialty retailers, big box retailers, mass merchandisers, independent online sellers and of course, online behemoths like amazon.com. Learn about Skin + … It will help thin the product for easier application.”. 18 personnes étaient ici. These companies tend to be a little inward looking and often search for brands exclusively in their home markets. But now that investment is paying off, so I’m glad I did it. And we are doing this by taking natural skin care out of the heath food store and we are bringing it into the mainstream. E7: Who are some of your mentors/role models? Along with being the Science and Wellness manager at Consonant Skincare, Erika has her Master's Degree in Human Health and Nutritonal Science, is a long-distance runner and is the founder of Fuel Proof Health, a network for athletes and movement enthusiasts alike. Oct 20, 2016 - Winner, Best Canadian Beauty Product from Chatelaine Magazine. E7: How did you start your business? BB: I have learned that every cliché you’ve ever heard about starting a small business is true. My Consonant Skincare at-home regimen: Organic Foaming Face Wash ($18), HydrExtreme ($72) and DHE Mask ($45). Kristina Breckon, Consonant Skincare's VP of Marketing & Operations, talks about her personal employment journey, how it helped her become effective within Consonant, and shares what contributes to its longevity in the skincare industry. We make clinically proven, award winning natural skin care products and pair them with wellness tips to help you discover your best skin. But when I canvassed some of my friends and coworkers about these harsh ingredients, no one knew how harmful they could actually be. About fifteen years ago a co-worker was making natural soap at home and bringing it to the office to sell. One of my most favourite things about the company, however, is the founder himself, Bill Baker, because he happens to be one of the loveliest and most gracious people you will ever meet–which is a quality I really love in people in general, but it’s always really refreshing to find in a leader. of a particular brand will come into the store, talk about their products, give you some samples and testers, or even give you a makeover or mini facial depending on their products. E7: Where do you go or what do you do to look for inspiration? Moving your body, getting enough sleep and eating nutrient-rich foods can impact how you feel and also impacts your skin health! Your personal information will be used to better tailor the offers, promotions and other communications and materials that we deliver. Formulated to leave your eyes looking their best, this 100% natural formulation will also help hydrate your skin. They contained ingredients that were harsh and irritating at best, and toxic and carcinogenic at worst. Accessibility Help. Consonant Regimen Coaches are trained to help our customers access the information and the experts they need to achieve their best skin. Founder Rose-Marie Swift's tale of discovering a high chemical load from exposure to cosmetics really struck a chord with me, and so I try to wear things with safe ingredients when I'm not testing. June 20, 2014 10:10:54 our newsletters We sat down with Bill Baker, our founder, Over the years many of our customers have been interested in what goes on behind the scenes at our company. BB: I’m glad I didn’t know what I didn’t know before I started this business. Frizz won’t stand a chance with Bill’s choice for added texture. Consonant Skincare 1 set of S&T Body Wash, S&T Body Lotion, Come Clean Cleansing Cloths, DHE Mask, 10ml HydrExtreme, and HydrExtreme Sheet Mask. Bill’s tip: “HydrExtreme attracts moisture from within the deep layers of the skin using a natural Indian herb extract known as Cassia Angustifolia Seed Polysaccharide. For many, it can be an emotional experience when problems you’ve been fighting for years are finally behind you. Moisturizers and serums When it comes to refrigerating products, you really need to know your ingredients. Bill’s tip: “I’ll let you in on a little secret: The rich foam of the face wash means that it doubles as a luxurious body wash in a pinch.”, RELATED READ: The Kit’s How-To Grooming Guide to Celebrity Facial Hair. What inspired you to start? 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