However, only 53% of Amazon’s total revenue is the actual direct ecommerce business. and . That’s to say, the affiliate program has been beneficial to both Amazon and eCommerce entrepreneurs. Walmart has 9% of ‘addressable retail’, but 20% of grocery sales (and in a small number of US cities it has over 50%). Its US ecommerce business probably grew 20% in the last year, and so its market share of total and of addressable retail is going up. Surprisingly, of the total Alexa-enabled device owners, only 2% have used it for shopping. Today, sellers are eager to try their luck on different online platforms and buyers have let their preferences known. Prime subscribers and younger generation members are Amazon’s most frequent customers. AWS Amazon reported Amazon Web Services (AWS) revenue of $11.6 billion for Q3 2020, compared to $8.9 billion … The 2019’s Prime Day surpassed Cyber Monday and Black Friday combined. Whole Foods is almost all in the USA. Keep it clean. The increased income from the third-party seller services doesn’t tell the whole story. I pick out the news and ideas you don’t want to miss in all the noise, and give them context and analysis. PublishDrive has been helping indies publish in China since 2017. Benedict Evans recently did a great 2018 market share analysis for Amazon on its share of US e-commerce and addressable US retail. As of July 2019, Amazon’s market value had reached $993 billion. There you have it, our comprehensive compilation of Amazon statistics. Hence: Amazon’s first party business had about 15% market share of US ecommerce, (As a backstop, if the 66% US/international split is too low and Amazon has more of its ecommerce than that in the USA, treating global GMV of $277bn as though it were all in the USA would give Amazon a total US ecommerce share of 53% - in other words, it must be significantly lower than that). You may also like. 2 player from 31.7 points to 33.4 points. 34% of current Prime members always buy Prime-eligible products, whereas 53% frequently buy Prime-eligible products. Aside from its eCommerce dominance, Amazon is renowned for its remarkable public cloud services. The number is projected to balloon to 68.7 million households by 2020. At that rate, buy-in for Amazon.com, Inc’s stocks are among the highest in the US today. Another one of Amazon’s ingenious creation is Prime Day. That’s a political question as much as it’s an economic one. 67. That … So, what if we look at Amazon as part of US ‘retail’ instead of part of ‘online’? N/A. Much of its success has to do with its wide-ranging product offering, low prices and a high degree of cross-border shopping from neighboring countries. Free delivery on millions of items with Prime. Amazon has 50% or more of the US print book market, and at least three quarters of publishers’ ebook sales (it also has its own ebook publishing business, for which it has never disclosed any data). Amazon Inc (NASDAQ: AMZN) is making moves to capture a sizeable market share in India’s online pharmacy business, the Economic Times reports. Better still, 55% of US consumers are current Amazon Prime members, 15% are former Prime members, and 31% are not Amazon Prime members. For example, in 2018 alone, the segment generated $25.66 billion in net sales, an increase from $17.46 billion generated in 2017. 43% of US consumers click on Amazon advert from the web. In a nutshell, the statistics show that Amazon’s dominance is not waning anytime soon. The Primary Care-Market Share Connection: How Hospitals Achieve Competitive Advantage. So, let’s fill in the table on the basis of that 66%. U.S. Market Voice Assistant Popularity in 2018, Amazon Flirts With $1 Trillion Value Amid 8-Day Rally Streak, Worldwide Amazon online retail sales market share 2016-2019, Share of e-commerce sales in total U.S. retail sales 2010-2019, 47 Amazon Statistics To Bedazzle You In 2020, Amazon Statistics, User Demographics, and Fun Facts in 2018, amazon.com Competitive Analysis, Marketing Mix and Traffic, Total global visitor traffic to Amazon.com 2020, Desktop visitors to leading U.S. online retail properties 2018, Amazon: total active customer accounts as of 1st quarter 2016, Amazon Statistics (Revenue, Sellers, Prime & More! It presumes Amazon doesn’t compete with malls or department stores or Walmart or with any other shop. Hence, Amazon US retail revenue of $200bn was about 6% of US addressable retail. Factoring in the Amazon Marketplace, there are over 353 million products available on Amazon. This Chart Shows Amazon’s Dominance in Ecommerce It’s no secret that Amazon is dominant in ecommerce. If we want to do that for the USA, what are those numbers? In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. Despite moderate revenue growth of 0.74 % within Media segment, Amazon com Inc improwed its market share within this segment to 57.56 %. In the US alone, consumers Purchased 1M headphones, 100K laptops, 200K TVs, 650K household cleaning supplies, 100K lunchboxes, 350K luxury beauty products, 1M+ toys, and 400K pet products. But, it competes with physical retailers as well - it competes with Macy’s, Walmart and Barnes & Noble. The service has caught the attention of many consumers, and its popularity is set to continue to snowball. That seems like a problem. Even better, Amazon statistics show that approximately 53 million US consumers purchased a product from Amazon on the 2017 Prime Day. Amazon Kindle. In Q1 2019, Amazon broke the double-digit barrier in terms of sales. In 2018, 58.7 million US households had an Amazon Prime subscription. Amazon averages a 74% share of digital transactions in the US. Amazon doesn’t actually tell us the splits, but we can make some reasonable estimates. Gasoline stations had $511bn of revenue (co-incidentally almost exactly the same size as ecommerce) and it seems unlikely that Amazon will ever sell gasoline. There are many eCommerce platforms for vendors out there that can help you sell products or services online. On that basis, Amazon’s real market share of its real target market is closer to 6% (it’s 2 It presumes no-one ever asked ‘should I buy this from Amazon or from Barnes & Noble’? Read Amazon Publisher Services customer reviews, learn about the product’s features, and compare to competitors in the Other Advertising Software market But if you do it right, then you focus on the market that actually matters. In 2018, Amazon’s share of the US ecommerce market hit 49%.That’s 5% of all retail spent across the entire country. A cynic might say that this is a bit like deciding that Ferrari has a monopoly on Italian sports cars made by companies whose names begin with ‘F’. From reading these statistics, it is clear that Amazon is a monopoly and must be forcibly broken up into a number of smaller companies. $3,800 per share. Running the numbers, Amazon has about 35% of US ecommerce. In regards to trend growth, both Amazon and Google have suffered from a slowdown after reaching the product maturity stage. There is no doubt, Amazon market size will continue to grow. Overview. Get it as soon as Wed, Apr 15. Getting down to the finer details, electronics (44%) are the most frequently bought product on Amazon. Websites Dropped. What market share would that give Amazon? providing a stark example of the kind of hurdles Amazon faces in Europe. Current Websites. Chiefly, Amazon is a reliable resource that has evolved to become an integral component of customers’ broader shopping mindset. But, Amazon doesn’t treat the value of the actual purchases as its own revenue, which is in line with US accounting rules, since technically Amazon is only acting as an agent. Since its inception, Amazon Prime Day has maintained an upward trend. In 2017, Amazon's market share of the U.S. e-commerce retail market was 37 percent, and this is expected to increase significantly by 2021. That clearly wouldn’t mean it wasn’t dominant in the ‘relevant market’. 99 $80.00 $80.00. Amazon Usage statistics have shown that, during April 2019, Amazon had close to 2.4 billion desktop and mobile visits. Better still, Home & Kitchen (64.3 million), Clothing, Shoes, and Jewelry (33.4 million), and Tools and Home improvement (11.1 million), are Amazon’s leading revenue generators. This equates to a market capitalisation of US$916.15 billion, behind only Apple and Microsoft. Ingrid Lunden @ingridlunden / 2 years Amazon has already been in the crosshairs of the White House when it … But despite this being common knowledge, the most recent data behind the explosion in Amazon’s market position is still stunning to behold: in the last two years, the already monstrous Amazon somehow was able to increase their share of the total U.S. ecommerce market … Notably, having these stats at your fingertips will help you to not only run targeted marketing campaigns but also make smarter decisions and keep pace with global eCommerce titans. To illustrate, with over 8,000 partner network members, 1,900+ AWS third-party software products, and 70+ infrastructure services, the AWS is a force to reckon with. But another important strand is that a regulator doesn’t just look at the share of ‘retail’ (however defined), but at the share of particular segments, and it chooses what definition it wants to use depending on the problem it thinks it’s addressing (and this is a political question, not just an economic one). The latest closing stock price for Amazon as of December 18, 2020 is 3201.65. On top of that, in 2019, Amazon is predicted to account for 13.7% of the worldwide online retail market sales. Understand your visitors with Statcounter See why over 2,000,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. So, since we want to know Amazon’s ecommerce revenue in the USA, we need to fill in some of this table. Better still, with a big chunk of the top sellers on Amazon using the FBA service, one thing is evident. Also, Amazon has a large market share across different categories. Also, Amazon Alexa is available in more than 60,000 devices. (Incidentally, this means that $522bn total US ecommerce is about 15% of US addressable retail.). Based on my DCF analysis, I estimate Amazon's fair … As a result, Amazon’s market share will increase from 37.3% in 2019 to 38.7% this year while expanding its lead over the No. The US consumers have bought more than 100 million Echo devices to run Amazon Alexa. Today, that’s around 6%, not 35% or 50%. Clearly, with its extensive reach, selling on Amazon is an irresistible opportunity. Ever since Amazon introduced the Echo speakers, the growth of Alexa has been on high gear. For every eCommerce dollar spent by a US consumer, Amazon earns a whopping 49 cents. Amazon Kindle market share in the Datanyze Universe. Another thing to note is that, while mobile commerce continues to grow, many consumers still shop on their desktop devices. To illustrate, 2015 ($107 billion), 2016 ($135 billion), 2017 ($177 billion), and 2018 ($232 billion). AWS is one of the biggest revenue generators for Amazon. ET by MarketWatch Automation 3M Co. stock outperforms market despite losses on the day Prime Day is an annual shopping window that is exclusively available to all Prime members. We often hear that it has ‘huge scale’, and maybe it’s ‘dominant’, or even ‘a monopoly’, but what does that mean? Skip to main content. Moreover, the company will control over 50% of the US eCommerce market by 2019. More data show that as of March 2019, Amazon Prime membership had grown to 103 million members, up from 95 million subscribers registered in June 2018. If Amazon was still ONLY doing books, and it had even 90% of the US consumer print book market, that is still only 0.2% of US retail. In other words, you need to train your sight on the Amazon business model. However, unlike the other two shopping holidays, Prime Day deals are offered in a 36-hour window. It also doesn’t sell cars or repair them, and car dealers and parts were $1.2tr. Amazon.com, Inc. write a review. That slower growth means it's losing market share to big-box competitors. So, in the USA in 2018, Amazon was a little less than two thirds of the size of Walmart. The size of the addressable audience is astounding. What should we compare it to? When it comes to creating innovations and programs that set the standards, Amazon has no equal. A historical look at Amazon's sales growth, broken down by its first-party and marketplace sellers' sales. On account of convenience, the FBA has been a revelation that saves time and money. This post will replicate the same analysis but for 2019 figures. 2 player from 31.7 points to 33.4 points. Regulators pick and choose market definitions depending on their objective, and this will probably happen to Amazon - it’s definitely dominant in books and definitely not in cars. Still, if you disagree, and do think that Amazon will go much further towards taking over ‘everything’, then your definition of Amazon’s market share has to be its share of, well, ‘everything’. Now we have more numbers to choose from. Once a week, I send a newsletter to 150k people - what happened in tech that actually mattered, and what it means. Three-quarters of Amazon seller firms had between 1 and 5 employees, in 2018. Market share is the fool’s gold of modern business. Amazon's market share in India: 30%. Putting these statistics into context, Amazon’s meteoric growth seems unstoppable, at least for now. Vendor. Actually, Amazon reports have shown that many customers start their product search and price comparison on the Amazon website. This shopping holiday was first held on July 15, 2015, in celebration of Amazon’s 20th anniversary. Also, as of Q1 2016, Amazon had 310 million active users. Free two-day shipping (83%), video and music streaming (10%), PrimeExclusive deals at Whole Foods (5%), free audiobooks & magazines (1%), and other (1%). Over 100 million products were bought in 2018’s Prime Day. N/A. AWS had 5 times more deployed cloud infrastructure than the next 14 competitors combined as of 2018. Life is complicated. Amazon won’t either. Nearly a year since the largest disruption of the grocery industry to date, Amazon is still refining its integration of Whole Foods Market, Amazon Dominates Online Grocery Share: Report The e-tailer has captured 18% of online grocery sales, according to a One Click Retail study. Indeed, Amazon’s electronics and nonmedia revenue rose 66% to $18 billion last year, helping it lift market share in different segments. Here, the disparity in market share is pronounced. Giving a total US GMV in round numbers of roughly $184bn. A whopping 65% of Amazon customers use computer devices to buy products. Competitors. Interestingly, only 2% or approximately 1 million of Echo device owners have purchased with a smart speaker. As it stands, the retail behemoth controls the most significant eCommerce market share. At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. Understanding the details behind Amazon’s trajectory, and using reliable eCommerce solutions, can help you scale the heights of eCommerce with ease. That means Amazon is expected to capture nearly half of the U.S. e-commerce market by the end of 2018, eMarketer said. Of the different demographic groups, Millennials spend double the amount that Baby Boomers do on Amazon. Amazon Com Inc s' competitors and its Market Share by Electronics & other general merchandise, Media, Total, Other segment - CSIMarket CIRP intimates that, on average, an Amazon Prime subscriber spends $1300 yearly, compared to $700 spent by non-member customers. Statistics show that 63% of all Amazon customers are Amazon Prime Members, which translates to about 90 million Prime members. This made Amazon the most prominent online retail platform worldwide. Rate Amazon Kindle. For years, Twilio has been the leader in CPaaS market share. Amazon Ebook Market Share 2019-2020 If you publish on Amazon, we recommend you go beyond and think bigger. This all-conquering plan offers an easy way for eCommerce entrepreneurs to monetize their websites. Amazon has led a decade of disruption, contributing to a market shift that enabled e-tailers like Boohoo, Bonprix, and Zalando (to name a few) to grow into retail powerhouses. 3.0 out of 5 stars 2. The forecast was revised after disclosure in Bezos’s annual shareholder letter in April 2019. That’s the highest estimate on the Street. However, these applications have had a hand in the process as statistics have revealed. By the end of 2019, more than 51% of US households will be Amazon Prime subscribers. by Marc D. Halley | Mar 9, 2007. Check our guide about today’s best eCommerce software to help you optimize the use of these powerful online business solutions. What is Amazon’s largest market outside the US? In 2017 AWS was amongst the top four public cloud providers, alongside Microsoft Azure, IBM Softlayer, and Google Cloud. As Amazon statistics have shown, there is an influx of consumers into Amazon Prime. Amazon.com: Market share. Consequently, you’ll use the insights to create befitting innovations to connect with your loyal customers and high-value prospects. As an illustration, look at the success and growth of the Amazon Prime subscription. Although Amazon’s cloud market share is noticeably bigger than Azure’s, the year over year change indicates that might not last long. (As an aside, one should note that the revenue from the third party platform services business is almost twice that of AWS, and certainly pretty profitable; Amazon discloses revenue and profitability for AWS but only revenue for this. Also, 95% of Amazon Prime customers say they will probably renew their Membership. Market space Websites Added. By 2019, Amazon’s share of the total US eCommerce market is projected to hit 52.4%, up from 48% in 2018. As of 2018, Amazon held 49% of the lucrative $252.7 billion US market. Between February 2018 and April 2019, Amazon had over 37 billion mobile and desktop visits. In total, Amazon accounts for more than 5% of the total US online and offline sales. The Prime subscription program is a supreme example of Amazon’s innovation prowess. Running the numbers, Amazon has about 35% of US ecommerce. This market will change radically over the next few decades as we go first to electric and then to autonomy, but for the moment we should exclude this as well. This is especially relevant for any conversation about predatory pricing: Amazon is setting the price directly for 15% of US ecommerce, not 35%. To help you out, we’ve compiled all the statistics you need to know about Amazon. First of all, Amazon’s deep expertise has been phenomenal. Number of monthly visits to Amazon.com from a mobile browser: Interestingly, 3,000 sellers joining the eCommerce giant every day. Amazon is a big company, but what does that mean? Amazon has more than 541,900 human employees and over 100,000 robot employees. Notably, Amazon has been at the fore of the endless shifts in attitude, demographics, technological advancements, and customer preferences. That’s the $42.745bn. Part of the reason Amazon has gobbled up the lion’s share of the eCommerce market is its Affiliate program. Twilio's changing market dominance For years, Twilio has been the leader in CPaaS market share. Compared to 2018 statistics, that’s an increase of approximately 5.2 million households. Twilio's changing market dominance. To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%. The same year the share of the AWS IaaS segment was 51.8%, and it’s raked $12.2 billion in revenue. Amazon’s share of the US e-commerce market is now 49%, or 5% of all retail spend. All B2B Directory Rights Reserved. Analysts at investment firms Jefferies and Goldman GS Sachs have both raised their Amazon price targets to $3,800 per share. Also, according to Amazon Prime members statistics, the following are the favorite Prime subscription benefits. Amazon's share of the digital advertising market is expected to grow from 8.8% in 2020 to 9.7% in 2021. But how big? It signifies Amazon’s relentless endeavor to extend its reach and command all facets of the customer purchase journey. Investors may trade in the Pre-Market (4:00-9:30 a.m. That leaves ‘addressable retail’ (i.e. Amazon owns more than 90% market share across 5 different product categories [Report] Reports from Kleiner Perkins' Mary Meeker and e-commerce data … To get a sense of the AWS vs Azure vs Google Cloud market share breakdown, let’s take a look at what each cloud provider’s reports shared. 66% of the top 10,000 Amazon sellers use FBA service. On the other hand, 20% search for a new product on search engines like Google, 4% on brand websites, 4% on retailer websites, 3% on other marketplaces, and 1% on social media. eBay has the same accounting policy, but it also reports the value of the actual purchases as a separate number - ‘gross marketplace value’, or GMV. Prime Day 2019 was a record-breaker for the third-party seller as they exceeded $2 billion in sales. 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